This policy explains what personal data the Anant Bhakti mobile application and this website collect, why we collect it, who we share it with, and the choices and rights you have. It is written to be read, not to be skimmed past — if anything here is unclear, please ask us.
Who this applies to
This policy applies to the Anant Bhakti mobile application for Android and iOS (package identifier com.anantbhakti.app) and to this website. In this policy, "we", "us" and "our" mean Ananta Aayam, and "you" means anyone who uses the app or this site.
Anant Bhakti is operated from India and is primarily intended for users in India. It is governed by Indian law, including the Digital Personal Data Protection Act, 2023 and the Information Technology Act, 2000 together with the rules made under it.
Information we collect
Information you give us
- Account details
- Your mobile number and country code, or your email address, depending on how you sign in. If you sign in with Google or Truecaller, we receive your name, email address, profile picture and phone number from that provider.
- Profile details
- Your first and last name, gender, country and state, and a profile picture if you upload one. All of these are optional beyond what sign-in requires.
- Birth details, if you provide them
- Your date of birth, time of birth, and place of birth including its latitude, longitude and time zone. These are used for one purpose: to calculate your moon sign, nakshatra, ascendant and dasha, so that your Rashifal is keyed to your own chart rather than a generic one. Giving them is entirely optional — you can simply pick your rashi instead, and the rest of the app works without any of it.
- Other people's birth details, if you add them
- For Kundli matching and Saved Kundlis, the name, date, time and place of birth of the person you add. Please add someone else's details only with their permission. They are used only to compute the chart and the match you asked for.
- AI Jyotishi conversations, if you use them
- The questions you ask the AI Jyotishi, its replies, a short running summary of the conversation and a few facts it remembers to keep later answers consistent.
- Content you post
- Messages you send in Charcha, the app's shared community discussion, and any feedback you submit on help articles.
- Preferences
- Your app language, notification preferences, autoplay and data-saver settings, and the deities you choose to follow.
Information collected automatically
- A device identifier
- When the app is first installed it generates a random identifier for that installation and sends it with requests. It is not your advertising ID, it is not linked to your hardware, and it is discarded if you uninstall the app.
- App and device information
- The app version and build, your platform (Android or iOS), and your IP address as seen by our servers when the app makes a request.
- Notification token
- If you allow notifications, we store the push token issued by Firebase Cloud Messaging for your device, so we can send you the notifications you have opted into.
- Activity in the app
- What you like, which songs you have played, how far you have watched an episode, which chapters you have read, verses you have bookmarked, your daily pooja streak, and which notifications you have read. This is what makes My Library, continue-reading and continue-watching work.
- Analytics and crash reports, unless you switch them off
- A defined set of product events — app opened, screen viewed, sign-in started and completed, scripture and audio interactions, and similar — sent to Firebase Analytics along with your user identifier, and crash and error diagnostics sent to Firebase Crashlytics. No name, number, email or anything you type is included, and we do not collect your device's advertising ID: the app shows no ads. We use these to understand which parts of the app are used and to find bugs. They are on by default, as the sign-in screen says, and you can switch them off at any time in Settings › Privacy & consent; the app then stops sending both.
- Your consent choices
- What you agreed to or withdrew, when, and which version of our notice you saw — so we can show that we asked. This record contains no name, number or email.
Device permissions
The app asks for permissions only when a feature needs them, and you can decline any of them and keep using the rest of the app. On Android these include:
- Contacts — only if you assign a devotional ringtone to a specific contact.
- Modify system settings — required by Android to set a ringtone.
- Set wallpaper — to apply a live or still wallpaper you have chosen.
- Notifications — to send the notifications you opt into.
- Storage — to save a wallpaper or exported ringtone to your device.
On iOS the app may ask for camera and photo library access, used only for choosing or saving a profile picture and for saving a wallpaper to your Photos. iOS does not permit any app to set a wallpaper or ringtone directly.
How we use your information
- To create and maintain your account and sign you in.
- To deliver the content you asked for, in the language you chose.
- To calculate your rashi, nakshatra, ascendant and dasha, and to show you a Rashifal keyed to them — only where you have given us birth details.
- To remember what you liked, followed, read and watched.
- To send notifications you have opted into.
- To answer your AI Jyotishi questions — only with your agreement, which you give by sending your first question under the note shown in the chat.
- To moderate uploaded profile pictures using an automated image-safety check.
- To understand how the app is used, find bugs and improve it.
- To respond to your support requests and grievances.
- To detect, prevent and address abuse, fraud and security incidents.
- To comply with our legal obligations.
We do not sell your personal data. We do not share it with advertisers or data brokers, and the app contains no advertising SDK.
Our lawful basis
Under the Digital Personal Data Protection Act, 2023, your account details — your mobile number or email, and your name and photo from Truecaller or Google — are processed because you give them to us to sign in and use the app, a legitimate use the Act permits (section 7(a)). Your birth details and the AI Jyotishi rest on your consent. We also rely on the other legitimate uses the Act permits — for example, responding to you when you contact us, and complying with a legal obligation.
Consent and how to withdraw it
The sign-in screen says, in one line, what your mobile number or email is used for and that app usage is counted to improve the app; its Privacy notice link opens the full notice in English, Hindi or Hinglish, whichever the app is set to. For the things not every user needs, a short note sits beside the button that uses them, and tapping that button is your agreement — nothing is collected for them until you do:
| Purpose | When we ask | Withdrawing it |
|---|---|---|
| Your account and activity in the app | When you sign in, under the note on the sign-in screen | Means closing your account — Settings › Delete Account |
| Analytics and crash reports | On by default, as the sign-in screen says | Settings › Privacy & consent; the app stops sending at once |
| Birth details (yours, and anyone you add for Kundli matching) | The first time you calculate, save or match with them, under the note beside that button | Settings › Privacy & consent; your birth details, Saved Kundlis and birth-based match history are erased. Your rashi stays, and you can still pick one by hand. |
| AI Jyotishi | With your first question, under the note above the message box | Settings › Privacy & consent; all your AI Jyotishi conversations are erased |
Withdrawing is as quick as agreeing, does not affect anything we did before you withdrew, and never costs you the rest of the app. If we change what we collect in a way that matters, we update this policy, its date and the app's notice together.
Who we share it with
We share personal data only with the service providers that help us run Anant Bhakti, and only to the extent each needs to do its job. They are bound to use it only on our instructions.
| Provider | Purpose | What it receives |
|---|---|---|
| Google (Sign-In) | Signing in with a Google account | Your Google identity token, verified by us |
| Truecaller | Signing in with Truecaller | Your phone number, name, email and profile picture, if you use it |
| Firebase (Google) | Analytics, crash reporting, push notifications | Product events, your user identifier, crash diagnostics, push token |
| OpenAI | Writing AI Jyotishi replies, only if you agree to it | Your date, time and place of birth, the chart worked out from them, your question and a summary of your earlier chat — never your name, phone number or email |
| Cloudflare | Media storage and content delivery | Your IP address and request data when loading media |
| Supabase | Managed PostgreSQL database hosting | The account and activity data described above |
We may also disclose personal data where we are required to by law, by a court, or by a competent authority, and to protect our rights, our users or the public from harm. If our business is ever transferred to another entity, your data may transfer with it, and we will tell you before that happens.
Automated content generation
Three parts of the app are produced with the help of an automated language model: the devotional news feed, the daily Rashifal text, and the AI Jyotishi chat. We want to be precise about what each one involves.
Rashifal and news use no personal data. Rashifal text is generated once per zodiac sign, per day, per language, and the same text is served to everyone with that sign — it is not generated from your chart, your name or anything else about you. News articles are generated from public news sources.
The AI Jyotishi chat does use your data, and only with your separate consent.To answer a question it sends our model provider, OpenAI, your date, time and place of birth, the chart our servers worked out from them, your question, and a short summary of your earlier conversation. It never sends your name, phone number or email. OpenAI's servers are outside India. We keep the conversation so you can return to it; see how long below. The AI Jyotishi is labelled as an AI in the app, and its readings are for spiritual and cultural interest, not medical, financial or legal advice.
Every automatically generated news article carries a visible badge saying so, in the app. Rashifal content is reconciled against traditional Panchang calculations, and is published for personal and cultural interest rather than as advice of any kind.
Community content
Charcha is a shared, public discussion space inside the app. Messages you send there are visible to other users along with your display name and profile picture. Please do not post anything there you would not want other people to see. We may remove messages that breach ourContent Policy, and we retain removed messages for a period so that we can deal with reports and appeals.
Where your data is stored
Our primary database is hosted in India (Asia Pacific — Mumbai region). Media files are stored in Cloudflare's object storage and delivered through its global content delivery network, which means media may be cached on servers outside India to make loading faster. Some of our service providers, including Google and Cloudflare, process data outside India. Where that happens, it takes place under those providers' own contractual data protection commitments.
How long we keep it
We keep each kind of data only as long as it serves the purpose it was collected for. The periods below are enforced automatically by our systems unless noted.
| Data | How long |
|---|---|
| Account and profile | While your account exists. If nobody signs in to an account for three years, we tell you in the app about a week beforehand, then delete it; signing in at any point keeps it. |
| Your birth details | Until you change or remove them, withdraw that consent, or delete your account |
| Saved Kundlis and Kundli match history | Until you delete them, withdraw birth-details consent, or delete your account |
| AI Jyotishi conversations | One year after your last message in that conversation, or until you withdraw that consent |
| Likes, play, reading and watch progress, bookmarks, settings | While your account exists |
| Charcha messages | While the discussion exists; a story's discussion is removed after a week with no messages. Reports about messages are kept for a year after they are resolved. |
| Notification read records | About 30 days |
| Notification token | Until you sign out, or about nine months after the device last opened the app |
| Record of your consent choices (no name, number or email) | While your account exists, and one year after it is deleted |
| Analytics and crash data | Up to 14 months for analytics and 90 days for crash reports, under Firebase's settings |
| Support correspondence | Up to 24 months, so we can handle follow-up questions and disputes |
| Records the law requires us to keep | For the period that law requires, even after account deletion |
Deleted data can remain in encrypted database backups for a short time, until those backups are replaced in their normal cycle. It is not used for anything while it is there.
Your rights
Under the Digital Personal Data Protection Act, 2023 you have the right to:
- Obtain a summary of the personal data we hold about you and how we process it.
- Have inaccurate or incomplete data about you corrected or completed.
- Have your personal data erased, subject to any legal obligation we have to keep it.
- Withdraw a consent you previously gave.
- Nominate another person to exercise these rights on your behalf if you die or become incapacitated.
- Raise a grievance with us, and escalate it to the Data Protection Board of India if you are not satisfied with our response.
Much of this can be done in the app directly: Edit Profile changes your name, gender, state and birth details; Settings › Privacy & consent shows what you agreed to and lets you withdraw it; Settings › Delete Account closes your account; and Settings controls your language and notification preferences. For anything else, contact us using the details below.
Deleting your account
You can ask us to delete your account and the personal data associated with it at any time. Theaccount deletion page sets out exactly how to request it, what is deleted, what we must retain and for how long.
Children
Anant Bhakti is not directed at children. We do not knowingly collect personal data from a child under the age of 18 without verifiable consent from a parent or legal guardian, as the Digital Personal Data Protection Act, 2023 requires. We do not use children's data for tracking, behavioural monitoring or targeted advertising — we do not do any of those things for any user. If you believe a child has given us personal data without that consent, contact us and we will delete it.
Security
We protect data in transit with encryption, store authentication tokens in the secure storage the operating system provides, restrict administrative access to our systems, and keep our infrastructure behind a private network perimeter. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
If a breach happens
If personal data we hold is accessed, disclosed, changed or lost without authorisation, we follow a written response plan:
- We contain it first — closing the gap, rotating keys and signing affected sessions out.
- We tell you without delay, in the app and through the phone number or email on your account: what happened and when, what data was involved, the likely consequences, what we have done, and what you can do to protect yourself.
- We inform the Data Protection Board of India without delay, and send it a detailed report within 72 hours, as the Digital Personal Data Protection Rules require. Where a cyber security incident must be reported to CERT-In, we do so within six hours.
- Our Grievance Officer, named below, is your contact throughout.
Changes to this policy
We may update this policy as the app changes or as the law requires. The "last updated" date at the top of this page always reflects the current version. If a change materially affects how we use your personal data, we will tell you in the app before it takes effect.
Contact and grievances
If you have a question about this policy, want to exercise one of your rights, or wish to raise a grievance, contact us. We aim to acknowledge every message within 48 hours and to resolve grievances within the period Indian law requires.
- Entity
- Ananta Aayam
- Registered address
- 5/488-D, Dakshinpuri Extension, South Delhi, 110062
- Support
- admin@anantbhakti.in
- Grievance officer
- Govinda
- Grievance email
- grievance@anantbhakti.in